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If you were paying double, triple or even quadruple the rent than the guy next to you was, what would you do about it? That’s what carriers recently started asking themselves when they re-evaluated the cost of leasing ground space for towers and rooftop space in a drastically changing and increasingly competitive marketplace — the wireless industry.
Any business person worth their salt wouldn’t be caught dead paying anything other than fair-market value on their leases, right? But how does a company with a complicated national real estate portfolio begin to manage the process of right-pricing their rents?

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